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Product designer × AI-assisted front-end × 13 years

I design products.
Then I build them.

Thirteen years turning complex problems into clear, usable products — and now shipping the production front-end too (with a little help from Claude). One person, both halves, no handoff.

➜

// my actual workflow: design system in, production code out

98%

organisations paid on time after the billing redesign

~£1m

annual spend flowing through journeys I designed

13yrs

shipping real products used by real people

Selected work

2015 — present
01 Kato Society Billing From countless hours chasing invoices to 98% paid on time designbuildai 02 Kato Atlas A real-time commercial property data platform, zero to one designbuildai 03 Kato Design System One system, understood by designers, engineers — and Claude systemsbuildai 04 Noa A shared operating system for families, a personal build buildai 05 VenueScanner Dashboard Improved user control with the introduction of a dashboard design 06 VenueScanner Booking Maximising conversions with improved user experience design
CURRENTLY Product Designer, Kato
AI-assisted front-end PREVIOUSLY VenueScanner · Hinterview
Jones & Palmer · MP Design TRAINED AT Memorisely · Shillington

I started my career in graphic design at Shillington, building a strong foundation in visual communication and core design principles. I later transitioned into product design through Memorisely, where I developed my approach to user-centred design, from problem definition through to prototyping and delivery.

Over the past thirteen years, I've designed and shipped products across B2B and consumer spaces, with a recent focus on SaaS platforms. I work closely with engineering and product teams to take ideas from early concept through to production, balancing speed, clarity, and attention to detail.

Today the role spans design and build. At Kato, I design and ship production front-end using AI-assisted development (Claude, Cursor), with our design system as the source of truth: everything from small tweaks and components through to full features. I've also rolled that capability out to the wider team, building Claude workflows that let anyone in product prompt high-fidelity, on-brand prototypes.